Incline Village Real Estate - Seller Services and the MLS

When you are getting ready to sell Incline Village or Crystal Bay real estate, the most important thing is to have a listing agent who will be dedicated to the cause and enthusiastic about getting your property sold.  Print advertising only goes so far when it comes to selling a house or a condo.  The fact is, most sales of homes and condos in Incline Village take place simply because another agent already has a willing buyer for any given property at a fair market price.  But, that is only part of the equation.  Effective marketing combined with a service oriented transaction management system means that your can enjoy life and not worry about the myriad details.

When you have a home or condo for sale in Incline Village it is critical to differentiate your property from the competition and generate as much excitement as possible in the first stage of the marketing plan.  Getting the word out quickly and effectively to all of the other agents in Incline Village and Crystal Bay, plus the Reno / Carson City areas, as soon as possible after a listing agreement is signed, is one of the things I do best. 

When you couple my comprehensive marketing plan with the broad reach of the Internet and my ability to position your property for sale in several places on the Internet, anyone searching anywhere in the world for real estate in Incline Village is assured of finding your property.

Here is an overview of the general tasks that I have to perform and coordinate to ensure a smooth transaction from start to finish:

1) Prepare for the Listing Presentation, 2) The Listing Presentation, 3) Customized Marketing Plan, 4) Implementation of the Marketing Plan and initial feedback, 5) Buyer screening and interviews, 6) Showing Appointments, 7) Getting and presenting Offers, 8) Negotiations, 9) Agreement and into formal Contract, 10) Satisfaction of Contract Contingencies, 11) Appraisal, Structural/Engineering Inspections, 12) Mortgage Approval Process, 13) Managing the Escrow Timeline,, 14) Final Walk-Through Inspection and at last 15) The Closing/Settlement.

The best overall strategy when marketing a home or condo for sale in Incline Village is a multi-faceted approach. This broad-based marketing strategy informs all of the local agents and brokers about a new listing using the Internet, Virtual Tours, Realtor.com, a dedicated web site using your property address, and placement on the Incline Village and Crystal Bay MLS with a link to the virtual tour.

The next set of tasks involves doing fax and e-mail to all of the local real estate offices in the Reno, Carson City and Lake Tahoe areas, coupled with a comprehensive marketing campaign that exposes your property to the widest number of prospects in the shortest period of time.  

But a great marketing campaign can only be successful if it is timed correctly and executed properly.  I customize the marketing plan for each property in an effort to bring in the greatest number of interested and qualified buyers in the first 2 weeks that your property is on the market.  

Here are some of the things that I will do on your behalf that will make selling your property easier & more enjoyable.

* A Comparative Market Analysis (CMA) that is head and shoulders above the analysis done by any other real estate agent in the village.  I perform the most detailed and comprehensive search of the local market using a proprietary methodology and then spend hours analyzing the data for each house or condo.  Most agents simply use the canned CMA from the MLS and they don't dig deep to find all of the information that could influence the selling price of your property by tens of thousands of dollars.

* Listening to your needs.  It is my job to adapt to your needs and desires when helping you sell your property.  I take extensive notes during our meetings and conversations and carefully consider your personal situation and daily routine so that your life is disrupted as little as possible.

* Staging your property for sale can be time consuming and stressful, but I take out the worry by working closely with you to make the property look the best it can prior to listing it on the MLS.  I may loan you pictures or furniture or arrange to have excess furniture or clutter removed and stored while the property is on the market.

* Holding open houses for both the MLS tour day and the general public.  If you want to sell your property in Incline Village, doing open houses especially during the busy summer season is a necessity.  I dedicate as much time as possible when I am not on the sales floor to holding open houses for my sellers.  This is critical during the summertime and the busy weekend and holiday periods all year 'round.  

* A comprehensive marketing campaign that promotes your property via the MLS, virtual tours, the Lakeshore Realty, Inside Incline and Realtor.com web sites, signs, brochures, flyers, print advertising, e-mail and fax blitzes, and a variety of other methods best suited to your particular property.  While other agents take a listing and wait for the phone to ring, I am continually pushing the marketing curve in an effort to find a qualified buyer.  

* Negotiating the best possible price and terms for you as a seller.  My knowledge of the local market and price structure helps you to sell your property at a fair price in the time frame you want.  I do not believe in telling sellers that they can get some pie in the sky number (this is called "Buying the Listing"), just so that I can get the listing.  My detailed market analysis will tell you what you can expect to sell your property for in 30 to 60 days or how much you would get in 90 to 180 days and the reasons for the difference.  

* With me handling all phases of the escrow process and coordinating all details with the buyer's agent, you can relax and enjoy life.  I will keep you regularly updated as contingencies are removed and deadlines are met.  You will receive an escrow timeline that will be updated and sent to you regularly so that you can see the progress being made and be alerted to any time sensitive issues, avoiding any surprises.

My web site as of March 2007 has the highest average Search Engine Rankings of any Incline Village Real Estate web site for the following keyword phrases: Incline Village MLS, Incline Village Listings, Incline Village New Listings, Incline Village Property for Sale, Incline Village Condos for Sale. You will find InsideIncline.com on the First Page in the Google and Yahoo searches for each of these phrases out of hundreds of thousands of results.  Inside Incline can be found at the top 50 results for several other keyword phrases including Incline Village Homes, Incline Village Real Estate and many other commonly used search terms.

For more information on my unique sales strategy, please read the article titled: Marketing Your Property

For help with all your real estate questions call Don Kanare at Lakeshore Realty at 775-831-7000 or 775-745-5820 or send Don an e-mail.

If you're still thinking of selling your home by yourself (FSBO), please read this article in USA Today  and then decide if you want to go that route.